Staying true to the purpose of Sriracha, my partner and I decided to create advertisements that were extreme and humorous, while reflecting on the product being a “versatile hot sauce”. Essentially, the advertisements will have one food item, which aren’t necessarily related to each other, on fire. Food items that traditionally wouldn’t have hot sauce on them, such as ice cream, will be used in the advertisements, as many consumers have created recipes that don’t traditionally use hot sauce.
